Marriage & Advertisement

    Back in the 1950s, the concept of marriage was portrayed through advertisement, and mainly focused on the role of the housewife. This attracted many people to a certain product because back then it was all about having or being a "perfect housewife". Therefore, many products being sold that symbolized the "perfect housewife" were cleaning, cooking, and hygiene products since a housewife was obligated to cook, clean, and even look clean and beautiful for her husband. 

     For example, the advertisement to the right is a "Lysol" advertisement from the '50s that is selling a feminine hygiene product which was the key to regaining a husband's love and companionship. This advertisement uses a propaganda technique known as Transfer, which uses symbols to stirs emotions. In this case, the spider web is a symbol which represents the woman being trapped when she is not using the feminine hygiene product. The advertisement implies, "Held in a web of indifference" and later on shows a picture of a woman after using the product. She  is no longer trapped and says, "But I broke through it". The feminine hygiene product "Lysol" is a present-day household cleaner.